The AssetReachPreview Your Artwork The PlazaBuild a Campaign ProvenContact
Design Orchard 12-metre anamorphic LED screen at the front entrance
Orchard Road · Singapore · Live Inventory

12 Metres of Orchard Road.

The only site on Orchard Road that fuses a 12-metre 3D anamorphic LED with an activatable plaza. Sold as media, as experience, or as a single 360° brand takeover. We sell the fusion.

Screen length0m
Resolution4224 × 1232px
On air daily0
Activation0
01 — The Opportunity
Standalone DOOH is commoditised.
The fusion isn't.

Design Orchard is the only Orchard Road site that pairs a 12-metre anamorphic LED screen with an activatable plaza — sellable as media, as experience, or fused into a single 360° brand takeover.

3D
Anamorphic capable
Depth-illusion launch theatre — rare on Orchard Road.
Able to sync with The Heeren Screen
Twin-screen anamorphic moment across the road (deal underway).
1
On-site activation plaza
Stage, terrace and tunnels — no other Orchard DOOH has one.
Aerial of Design Orchard screen at Orchard / Cairnhill junction
02 — The Asset

The front-
entrance LED

Orchard Rd / Cairnhill Rd junction — a documented influencer and flash-mob hotspot, dual-road facing, Somerset MRT within 200m.

Screen size
12m × 3.5m
Resolution
4224 × 1232 px
Operating hours
7am – 12am · 17 hrs/day
Inventory
10 slots · 10% SOV each
3D Anamorphic Audio Enabled Twin-screen sync · The Heeren Multi-segment creative
03 — The Reach

Five million
eyes a month

Monthly Gross Opportunity To See at one of Orchard Road's busiest signalised corners — dual vehicular and pedestrian visibility, with long dwell time at the lights.

0
Total monthly gross OTS
~3.0M
Vehicle audience
2.1M passes × 1.4 occupants / month
~2.0M
Pedestrian audience
~2.0M pedestrian passes / month

Audience profile

Affluent shoppers International tourists Orchard retail visitors CBD professionals Luxury hotel guests

Why it converts

  • Long dwell time at a signalised intersection
  • Landmark corner location
  • Dual vehicular & pedestrian visibility
  • Premium Orchard Road environment

Indicative monthly OTS — industry-standard modelling, June 2026. Rates subject to prevailing GST.

Interactive · Try it now
See it on
the screen

Drop in your key visual and watch it map onto the real 12-metre canvas — in-situ on Orchard Road, and as a clean broadcast preview at native 4224 × 1232.

Design Orchard LED screen in situ
[ AWAITING ARTWORK · 24:7 RATIO ]
ON AIR · DESIGN ORCHARD RATIO 24:7 · ANAMORPHIC
Or try a sample
Your file
Dimensions
Aspect vs 3.43:1
Screen fit
Interactive · The canvas
The plaza
canvas

Six brandable surfaces around the screen. Click a zone to see specs, capacity and rate — the building front, the steps, the tunnels, the stage.

Design Orchard plaza
LED Screen
Stage Steps
The Stage
Terrace & Lawn
Cheese Wall
Tunnels
Tap a zone · plan view
Media

The LED Screen

12m × 3.5m anamorphic canvas at the front entrance — the hero of every campaign.

Size12m × 3.5m
Capacity4224×1232
RateContact for pricing
Interactive · Build a campaign
Build your
Orchard moment

Play with the rate card. Configure the screen, the plaza and the amplifiers — your quote updates live. Or start from a productised package.

The Screen
S$0
Spot lengthspots / week
2,856 / wk
Buy by
Weeks live
1
Slots / Share of voice10% SOV
1
The Plaza
S$0
Amplifiers
S$0
Heeren Sync PremiumTwin-screen synchronised anamorphic · +30% on screen media
+S$0
Influencer Day5–10 creators pre-booked at the junction · indicative
Contact for pricing
Category ExclusivityOne brand per category, per month · indicative
Contact for pricing
Your campaign
10% SOV
Indicative total
S$0
Spots / week0
Days live0
Est. OTS0

Screen media rate indicative — incl. 15% agency commission, excl. production & GST. Plaza spaces, amplifiers & packages: contact for pricing. Indicative.

How we sell it
Three ways
to buy the moment
Media

The Screen

Anamorphic spots, share-of-voice buys and dual-screen hero frames on the 12-metre LED.

    Proven on-site
    The room is
    already proven

    Luxury, entertainment and auto launches have all run here. The placement reads premium, not promotional.

    LEGOGucci × adidasIWC SchaffhausenLouis XIIIPoh HengCUPRAPhantom of the OperaDear Evan HansenThe Witcher in ConcertCirque Alice
    Orchard Road at night
    Let's build the moment

    Bring your next
    launch to Orchard Road

    Anamorphic launch theatre · plaza activation · the only fusion on the corridor.

    Andre Lomov
    Special Advisor · RDC
    andre.lomov@resolutionsdisplayco.org